literature

Bitlets 427

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Nichrysalis's avatar
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Literature Text

The elementary difference
between being yourself
and being your self
is branding.

Be yourself, the store sign says,
but be yourself with our clothes;
be ours.

The only namebrand I know
is my own. I am not generic.
Written 8/23/2015

Part of the Bitlets project.

About this Bitlet

I wrote this in between shopping trips in a car as me and my grandmother drove around Terre Haute and after seeing way too many signs from different stores that said "Be yourself" my socially conscious side grew irritated. I think there's a big distinction being "yourself" and being "your self" but it feels that distinction isn't even present to some people.

Browse Bitlets

Bitlets are about quantity, not quality. Free-write at least one a day about what is on your mind, going on around you, or the state of your life. Ignore the urge to edit; it's not about being profound on purpose, it's about stumbling on it by accident.

Bitlets 427 © 2015 Nic Swaner
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MariaTala's avatar
this is great. i don't know why it touched me the way it did. be ours. hmm. :heart: